ICP FINDER
Find the people who'd pay you the most and the fastest.
Give us your website, a specific page, or just your idea. We work out what you sell, hypothesize 2-3 candidate customer segments, then validate each one against real search data so you can see which one is actually a market, not just a guess.
Also used as a fallback if your site blocks automated readers.
MARKET
3 free runs with an account. Takes about a minute.
What you get
2-3 candidate customer segments, in plain English
Not generic archetypes ("B2B SaaS"). Specific, testable profiles — role, company stage, the buying trigger, what they'd type into Google.
Each one validated against real search data
We ask DataForSEO for the search volume and cost-per-click of 6-8 keywords a person in that segment would actually search. A segment with no search volume is a hypothesis, not a market.
A winning segment, with a reason
The report picks one of the candidates and explains in plain language why it beat the others, citing the specific keyword evidence.
A channels playbook for that segment
Concrete next steps for the channels that segment is reachable on — Google Ads, SEO, partnerships, community — not a generic marketing 101 list.
An estimated opportunity, with a caveat
Total addressable value of the segment's keyword universe, per month. It's an upper bound on the traffic's value, not a revenue forecast, and we say so.
FOUND YOUR ICP? GO DEEPER
Find the keywords your segment is actually searching for
ALREADY HAVE YOUR KEYWORDS?
Check their CPC and volume instantly, free and without an account
Questions people ask
What do I need to give it?
A website URL, a specific page URL, or a sentence or two describing your business. Any one of those is enough — giving more than one just makes the result sharper.
How is this different from the Keyword Opportunity Finder?
The Keyword Opportunity Finder finds the keywords worth ranking and bidding on, and assumes you already know who you're selling to. This one runs FIRST: it works out who you should be selling to, then hands off to the keyword finder with the winning segment as a starting point.
What does "validate against real search data" mean?
For each candidate segment, we generate 6-8 search keywords a real person in that segment would actually type, then ask DataForSEO for the search volume and cost-per-click. A segment with no real search volume is an idea, not a market — and we'd rather tell you that than sell you a guess.
How long does it take?
Around a minute. You can close the tab — the report stays at its own link and shows up under My audits.
Is it free?
You get 3 free runs with an account. After that it's included in the $19/mo plan, which also covers unlimited ad audits.
What if I already have an ICP and just want keywords?
Skip this one and go straight to the Keyword Opportunity Finder — it'll mine the keyword universe around whatever idea or URL you give it. This tool is the one to use when the answer to "who is this for?" is still "I'm not sure."