Ad Hook Grader
Paste your ad's headline or opening line into Improve My Ads' Ad Hook Grader. Get an instant score on whether it actually stops a scroll, checked against behavioral principles like Loss Aversion, Specificity, and Pattern Interrupt — the same lens vocabulary used in the full ad audit — not grammar or SEO.
This grades one line in isolation, and it's only one of six things we check. Want the full picture: copy, offer, visuals, and the platform it's actually running on?
It's a 0-100 read on one thing: whether this specific line would stop a scrolling stranger, checked against behavioral-psychology principles like Loss Aversion, Specificity, and Pattern Interrupt — the same principle vocabulary Improve My Ads' full audit uses. 70+ is a strong hook, 40-69 needs work, below 40 is likely to lose the scroll before the rest of the ad gets a chance.
Yes. It's rate-limited (a handful of headlines per hour) to keep it sustainable, but there's no sign-in, no card, and no paid tier for this specific tool.
This grades one line, in isolation, on hook strength alone. The full audit runs six lenses — Behavioral Psychology, Platform & Media Buying, Copywriting & Messaging, Offer & Value Proposition, Visual Design & Creative Craft, and Conversion & Funnel (CRO) — on the entire ad (copy, offer, visuals, and platform fit together), not just the opening line.
The grader isn't checking grammar or SEO — a perfectly correct sentence with no specific claim, no reason to stop scrolling, and no pattern interrupt will still score low. It's scored on scroll-stop psychology, not writing quality.