PRICING
Start free. Pay only for what you unlock.
Every audit starts free, no card required. Unlock the full report per-audit, or go unlimited for a flat monthly rate if you're running more than one.
FREE
$0
Overall score, out of 100
What's already working
2 free findings from every category (6 expert lenses)
A ranked recommendation for each, with before/after where it's a copy fix
Get my free report
RECOMMENDED
FULL AUDIT
$99
One-time, per audit.
Unlock every remaining fix, across all 6 lenses
Before/after rewrite wherever the fix is a copy change
Downloadable, print-ready PDF
Refundable yourself within 7 days, no support ticket
Start your audit
UNLIMITED
$19/mo
For agencies and anyone running more than one ad at a time.
Every audit fully unlocked automatically
No per-report charge, ever, while subscribed
Google Ads Benchmark included free
Unlimited ICP Finder and Keyword Opportunity runs
Cancel anytime
Sign in to subscribe
GOOGLE ADS BENCHMARK
See every advertiser bidding on your keywords, live from Google Search — $49 one-time, or included free with the $19/mo Unlimited plan. The $49 buys the benchmark itself; ICP Finder and Keyword Opportunity Finder are free for 3 runs, then part of the $19/mo plan.
Run a benchmark
FAQ
Do I need to sign up or enter my card for the free audit?
No card. You do need a free account (email, or one click with Google/Apple) so we can save your result and send you a link back to it — nothing to pay unless you choose to unlock the full $99 report.
What do I get for free vs. the $99 audit?
Every audit runs through 6 expert lenses: behavioral psychology, platform & media buying, copywriting, offer, visual design, and conversion/CRO. Free gets you the overall score, what's already working, and 2 findings from each lens. The $99 unlock adds every remaining finding across all 6 lenses (with before/after copy where the fix is a direct swap), plus a downloadable PDF.
What does the $19/mo Unlimited plan include?
Every audit you run is fully unlocked automatically — no per-report charge, ever, while subscribed. It also includes the $49 Google Ads Benchmark report for free, as many times as you need it, plus unlimited ICP Finder and Keyword Opportunity Finder runs. Cancel anytime.
What's the Google Ads Benchmark, and why is it priced differently?
It's a separate, pay-upfront report: give it a brand, a location, and up to 20 keywords, and it pulls live Google Search ads for each one, groups every hit by advertiser, and shows who's winning which positions and how to beat them. It's $49 one-time (not free-then-paywall like audits) because the underlying live-search data costs real money to fetch per keyword — included free if you're on the $19/mo plan.
What about the ICP Finder and the Keyword Opportunity Finder?
Those aren't sold separately — there's no one-time price for either. Every account gets 3 free runs of each, and after that they're part of the $19/mo Unlimited plan. The only one-time purchases on the site are the $99 audit unlock and the $49 Google Ads Benchmark.
Can I get a refund?
Yes — for a one-time $99 audit unlock, refund it yourself from "My results" within 7 days, no support ticket needed. For the $19/mo plan, cancel anytime and you won't be charged again.
Can I switch between the one-time report and the subscription later?
Yes. Unlocking one audit for $99 doesn't lock you into anything — you can subscribe for $19/mo later if you end up running more than one. There's no penalty either way.