Anthony holds a Master's in Economics & Psychology (Behavioral Sciences) from Université Paris I: Panthéon-Sorbonne, where his thesis work included a replication of Morewedge et al.'s debiasing-decisions research. Before founding Improve My Ads, he spent several years as a UX researcher (LunaWeb, Prisma Media, Croissancea), running ergonomic audits, user interviews, and A/B tests for sites including Capital.fr, the ZooParc de Beauval, and MAAF's insurance-signup funnel.
One of those audits is the clearest preview of what this site is built to do: brought in because a site wasn't converting, he ran user tests and an ergonomic audit and traced the real problem to the signup step, not the traffic, the offer, or the content upstream of it. That's the same diagnostic instinct behind every audit Improve My Ads runs, find the actual point of friction instead of guessing at it, except applied to the ad itself rather than the page after the click.
He's also an AB Tasty-certified (Expert) and Contentsquare-certified (Expert) practitioner, and now works as an AI & automation engineer, building the generative-AI and agentic systems that power Improve My Ads' own audits.
"He acts as a true expert running ergonomic audits, and precisely identifies what's a priority versus secondary in improving conversion. His background in psychology is a genuine asset."